Neiman to Launch Cusp

July 7th, 2006 Posted in Fab Shops

WWD reports that Neiman Marcus will be launching stores for its younger clientele called Cusp “that is a smaller store format with a youthful vibe, but the same polished service for which the company is known.” Four pilot Cusp stores will be launched in two Washington, DC area locations (McLean, VA and Georgetown), Century City in Los Angeles and an as yet undetermined location.

Hmmm. Interesting. I thought New York would be a default location. Perhaps it’s the fourth location? And Cusp? Not exactly a hip name and likely to cause a lisp. But at least we haven’t heard it anywhere else yet.

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  • 2 Responses to “Neiman to Launch Cusp”

    1. shopdiary / Neiman Launches Cusp Says:

      [...] Remember my recent post about Neiman Marcus’ new retail concept called Cusp? Well, WWD reports that Cusp debuted its first store today at Tysons Corner in McLean, Virginia. [...]


    2. Shop Diary / Blog on the Cusp Says:

      [...] Blog on the Cusp was quietly launched a few weeks ago to coincide with the recent opening of Cusp on July 27th at Tysons Corner in McLean, Virginia. The blog gives the Cusp girls’ perspective and features interviews with up and coming designers like Susie Crippen of JBrand and Philip Lim, wardrobe ideas from Cusp stylists, items from the salesfloor, and anything related to contemporary fashion. It also dishes about celebrity news, like speculation on Kate Moss being engaged, that is not fashion related at all. Also, it’s not well organized and doesn’t seem up to the minute with style trends. We’ll give them a break shall we, as the blog is still quite new and the Cusp girls are most likely busy at the store. I did get the information that I was seeking and it’s that Cusp is opening in Century City, Los Angeles on August 23rd. And like I said, I’ll be sure to check them out! [...]


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