Target’s Pop-Up Store in L.A.
When I first read about Target’s pop-up store for its limited-edition Paul & Joe collection, I was intrigued. The term “pop-up” conjured an image of a movable, easily dismantled store. But when I saw the store this morning, I realized that the term alludes to its temporary nature as the store is open until August 31 only. Keep in mind, this concept is quite new and is not as common in Los Angeles as it is in New York.
What a refreshing change this pop-up store is from the usual box type Target stores! Located in West Hollywood on Melrose Place and La Cienega, the space is more of an upscale boutique comparable to its hip neighbors, Marc Jacobs and Marni, than that of a mass market retailer.
Sure, Target’s bullseye logo is visible but instead of a humongous presence, smaller red bullseyes are interspersed with a paisley-like design and this pattern adorns the store’s exterior walls, giving a très French vibe. Oh la la! I half expected to hear French accordion classics as I stepped through the threshold but, thankfully, that did not happen.
The interior is spacious, bright and modern. Clothes hang on wooden hangers and line the interior walls. The boudoir like dressing rooms are surrounded with pink, white and fuschia voile curtains. Each room has a white framed mirror, a white wooden “tree” to hang clothes on and, …
… I didn’t notice until uploading my photos, a pretty glass light fixture. Look, there’s a white bullseye on the mirror. It looks quite subtle, eh?
I didn’t notice other details as I was busy looking at the clothes, of course! I did think, “What a difference ambiance makes”. Everything suddenly looked like they deserved a higher price tag!
The store carries everything in the collection. Unfortunately, the black kimono dress that I was eyeing was sold out. And because I didn’t want to leave empty handed, I got this navy v-neck Paul and Joe logo sweater that I haven’t seen in the regular stores yet. It’s quite ironic that I got that being the anti-logo gal that I’ve become lately.
Oh well, if I change my mind about the sweater, at least I’ll still have this cute shopping bag to keep!
Target Pop-Up Store
700 La Cienega
West Hollywood
(323) 782-9071
August 5th, 2006 at 7:00 am
i finally found the teal kimono dress but in a M. what i did, i washed it and put it in the dryer to shrink a bit – it worked! i also got this (the mint green is prettier but of course it was out of sizes).
that’s a neat store!
August 6th, 2006 at 12:31 am
it’s good that you found the teal dress. i was going to suggest to just order it online.
August 6th, 2006 at 10:52 am
it’s scary how they can make that silly target so cute…lol
August 6th, 2006 at 11:23 am
The decor is SO pretty. Wow. It doesn’t matter it’s a logoed sweater, it’s really cute!
http://wwdaily.blogspot.com/
January 2nd, 2007 at 12:26 am
[...] At any rate, visiting a Target pop up store is an experience itself so if you are in Manhattan, mark your calendars and take note of this info: Opening Ceremony 35 Howard St between Broadway and Lafayette St 212-219-2688 http://www.openingceremony.us Subway: J, M, Z, N, Q, R, W, 6 to Canal St. Open Mon-Sat 11am-8pm; Sun noon-7pm. [...]
March 17th, 2007 at 3:03 pm
I went by the pop-up on La Cienega and it was all boarded up. Is it closed? or just being remodeled?
March 18th, 2007 at 11:31 am
it’s been closed since august 31. please read my post.