Coco Mademoiselle Commercial
September 16th, 2007 Posted in Ad Campaigns, Fragrances
I failed to mention earlier that the bloggers’ trip to Paris was part of Chanel’s $10 million global campaign for the Coco Mademoiselle fragrance. Those of us who haven’t been to Coco Chanel’s apartment can now get a glimpse as well as know the symbolism behind certain objects (e.g. Her chandelier has the number 5, the letter G for Gabrielle, and interlocking Cs.) in her inner sanctum at coco-mademoiselle.com. The website also features a 60-second spot starring actress Kiera Knightly with Joss Stone’s rendition of “L-O-V-E” by Nat King Cole playing in the background.
Brilliant! If that doesn’t compel you to go take a whiff of Coco Mademoiselle and buy a bottle, then I don’t know what will. I know I’m sold. Totally.
