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Fashion Targets Breast Cancer

September 16th, 2007 Posted in Ad Campaigns, Breast Cancer Awareness, Models

Sasha Pivovarova, Daria Werbowy, Lily Donaldson, Lily Cole and Du Juan

Join Fashion Targets Breast Cancer in battling breast cancer by purchasing this limited edition polo shirt designed by Ralph Lauren available exclusively at Net-a-Porter for $75. FTBC is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation Inc. Since its launch in 1994, FTBC has raised over $40 million for breast cancer charities in 13 countries. WWD reports that “more products will be unveiled in the coming months from designers including Rachel Roy, Diane von Furstenberg and Oscar de la Renta. The net proceeds from all items purchased, whether in the U.S. or abroad, will stay in the customer’s country. The goal, according to a spokesman, is to raise more than $2 million after one year.”

If the photo above reminds you of this shot from the 90s, it’s because both were shot by Patrick Demarchelier. View the behind the scenes video from the day of the photo shoot here. Sasha smiles but does not speak!

Image Sources: Net-a-Porter.com and TFS

One Response to “Fashion Targets Breast Cancer”

  1. Pink Buys: Opi, Eleni’s Cookies and More Says:

    [...] Ralph Lauren Polo for Fashion Targets Breast Cancer [$75] [...]


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