Fendi on the Great Wall
It looks like LVMH is out to rule the luxury market. In an effort to capture the Chinese market, Fendi just showed a few hours ago on the Great Wall of China. The pictures are so amazing! What a spectacle! Just thinking about the logistics to produce a runway show in this historical location boggles the mind. And you know it’s a bit difficult to climb the Wall. Everything was done on a grand scale. There were 88 models and the runway, as you can see, was more than twice the norm. This definitely tops the Louis Vuitton show in Japan last year! I just hope that they leave the site intact as most of the Wall has deteriorated over time.
You have to see pictures of the preparation done prior to the show from French Vogue as well, on Wednesday and Thursday. What will they think of next? A show in the Taj Mahal? I guess that would be Hermes‘ turn. But then, LVMH might beat them to it!
Karl Lagerfeld, with Fendi creative director Silvia Venturini, is all smiles after the show. Of course!
Watch this fantastic video montage of the show:
[Via The Daily Mail and Coutorture]
