Erin Fetherston for Target Out Soon!

November 12th, 2007 Posted in Target


I thought I was getting jaded about designer-mass retailer collaborations (see Roberto Cavalli for H&M). But seeing this two minute spot on MTV while watching The Hills tonight renewed my enthusiasm that I’m actually anticipating the Erin Fetherston for Target collection coming out on November 18. That’s the official date the line gets released in stores but we all know that they could be out earlier than that. The countdown begins!

Update: Target.com has a few items and sizes available already. Also, I found a store that has them! I’ll report back later. Update 2: Well, the store only had a few pieces out. I thought the red silk charmeuse dress was gorgeous and well made but it was ill fitting in the bust area. The black wool coat with hearts was impressive as well but again, was ill fitting and the hearts were too whimsical for me. It had no hidden side pockets either, which are a must for me. I’ve come to the conclusion that this line is best suited for tall girls. I haven’t tried looking for the rest of the collection. It turns out that I wasn’t as excited about it than I thought I was!

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  • 5 Responses to “Erin Fetherston for Target Out Soon!”

    1. thedailyobsession Says:

      A few pieces have been leaked online!!! You can order them at http://target.com/go now.


    2. Beth Says:

      Ergh. I was so excited about this stuff, so when I went to Target last Saturday i was thrilled to find about 12 pieces. And they were all atrocious. The quality was decent, but all the ruffles and bows were sooo unflattering.

      In terms of sizing it seems the stuff runs a bit smaller than the prior collections.
      I was a size 3 in Temperly, a solid 5 in Fetherston.

      Needless to say, I didn’t buy anything. I am maintaining hope for the pieces which I haven’t tried on yet!


    3. Haute Girl Says:

      finally, a cute collection that won’t sell out in 3 minutes!


    4. Michelle Says:

      funny! we were watching the same show last night! Team LC!


    5. Karen Says:

      Huh?? Who can wear this stuff?? I was ok as a 40+ woman that all the Baby Jane dresses didn’t work for me, but my 18 and 20 yr old daughter’s also turned up their noses! I watched other customers go through the collection, piece by piece and all of them seem to be murmuring the same thing: this line looks ridiculous!


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