ShopDiary

The Making of Louis Vuitton’s Spring-Summer 2008 Ad Campaign

The full video of the making of Louis Vuitton’s Spring-Summer 2008 ad campaign is now up on louisvuitton.com. The campaign brings together six of the twelve supermodels who walked the catwalk in September carrying Richard Prince monogrammed bags. Bombshell type models Naomi Campbell, Claudia Schiffer, Stephanie Seymour, Eva Herzigova, Angela Lindvall and Natalia Vodianova evoke the Louis Vuitton woman who, according to creative director Marc Jacobs, “is glossy and glamorous regardless of what the trends are.” The campaign, which WWD likened to an issue of Hot Rod magazine, was photographed by Mert Alas and Marcus Piggot with Richard Prince volunteering his 1970 Dodge Challenger for the shoot. Zoe Cassavetes directed the video shot at Spring Studios in London. Watch it here. Screen captures from the video are below. My favorite part is when Marc Jacobs leans in with the six supermodels for a shot. Priceless! Now, I’d pay to see THAT photo.

[via LouisVuitton.com]