Louis Vuitton to Run Ads on TV and in Movie Theaters
Coming soon to a TV or movie theatre near you: the very first Louis Vuitton commercial. The fashion house founded in 1854 as a leather luggage company wants to reinforce its travel heritage and reach out to potential new customers. The commercials were filmed in four cities in China as well as in India, Spain and France and will feature artsy and dreamlike images of people in exotic locales as questions like “What is a journey?” flash on the screen. They will air on February 15 in 15 countries and run in select high end theatres and cable and satellite channels.
Hhmm, will this move even lower the stature of Louis Vuitton as a luxury brand? Not content with dominating the lion’s share of global sales among luxury labels, Louis Vuitton is seeking even more customers, possibly in new markets like China, India and Russia.
[via WWD]
January 29th, 2008 at 7:59 pm
interesting idea….poor forever 21!
February 8th, 2008 at 12:16 am
[...] mentioned here last week, Louis Vuitton’s first film ads will air beginning next week in select cable and satellite [...]