View it Now: Louis Vuitton Film Ad
February 7th, 2008 Posted in Video
As mentioned here last week, Louis Vuitton’s first film ads will air beginning next week in select cable and satellite channels and high end theatres in 15 countries. You don’t have to wait til then to view it as the film clip is available to watch right now. The 94-minute ad takes a very subtle approach with quick flashes of the classic monogram (if you blink, you’ll miss it) and the mention of Louis Vuitton only at the very end. No hardselling here. The ad is positioned to reinforce Louis Vuitton’s travel heritage and and is aimed at potential new customers. View the clip below.
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