Goyard La Vie en Rose
La Maison Goyard will be unveiling a new color on Valentine’s Day called La Vie en Rose, French for “Life in Pink”. Goyard used to carry a darker shade of raspberry pink but it looked too similar to the basic red so La Vie En Rose was created. Described by Goyard SAs as “bubblegum pink”, the latest color appears to be a muted, powdery shade of pink, subtle enough to please even those who are not fond of the color. It’s perfect for spring! La Vie en Rose will be available in several styles including the St. Louis ($1385/GM, $1225/MM), Fidji ($1250) and Croisière ($2115/35 cm) at Goyard flagship stores in Paris and San Francisco.
My Flickr friend Katrina got an invite for the premier private viewing and will get to see this gorgeous new color in person this week! The picture below is from her invitation, by the way. Too bad Goyard does not have a flagship store in L.A. I got my red Croisière at Barneys New York and they won’t be having any launch viewing of any sort. A quick call to Barneys also revealed that they do not know if they will be getting La Vie en Rose at all. So if you must have this color, call the San Francisco boutique at 415.398.1110.
Goyard La Vie en Rose Photo Credit: KatrinaCS/Flickr
Update: I found a new photo of Goyard’s La Vie en Rose via another Flickr friend. Eh! The baby pink looks like a friggin’ Chinatown special!
Photo via European Designs
February 12th, 2008 at 7:19 pm
i like.
how sad.
February 12th, 2008 at 8:07 pm
you don’t like pink, no?
February 12th, 2008 at 9:37 pm
That bag is epic. I’m kind of over Goyard with all of the fakes running around Manhattan [a lot less are around the city right now because I think people are over them] but that colour is really lovely. Definitely for someone with a disposable budget!
February 12th, 2008 at 9:44 pm
i don’t see it that much in l.a. if i ever go to NYC, i’ll make sure i won’t bring mine!
February 13th, 2008 at 2:31 pm
It’s weird, like in the fall everyone had their fakes, but right now, it’s not around as much. Literally in 2006 I was saying how Goyard is so low key and it’s the one “logo” bag I’d get because it’ll never be copied. Then BAM! 07 everyone started copying that tote bag [LV has one thats called the never full that just came out, that style] and I became annoyed with it as well.
February 13th, 2008 at 8:33 pm
great colour! let’s hope it won’t end up on canal street
February 13th, 2008 at 10:01 pm
jc, i know what you mean. i stopped wearing and buying lv monogram in 2005 because everyone and their mother carried it. i’ll probably feel the same way if that happened to goyard here in l.a.
rachel - i really hope it’s not baby pink because this color is already on canal street, ioffer, you name it…
February 13th, 2008 at 10:48 pm
I am excited to buy this. Whats your flickr name? ty
February 14th, 2008 at 5:31 pm
I covet the La Vie en Rose No. 1. I spurn La vie en Rose No. 2