Kira Plastinina Invades the US
I tried to avoid it but the inevitable is upon us: Kira Plastinina has arrived stateside. I’m a bit wary of the Russian that just invaded the USA. Perhaps its her bubble gum pink theme or that she’s another version of Paris Hilton. Or maybe I’m just envious because I wanted to be fashion designer at her age but didn’t have a filthy rich father to bankroll my lofty dreams.
If you haven’t heard of the 15-year old Russian heiress/fashion designer yet, then you will soon.
Los Angeles times reports that:
Her first U.S. store opened in New York last week. Five more are on the way this month in Los Angeles, including a Robertson Boulevard location opening Friday. In the U.S., the goal is 50 Kira Plastinina stores in the next three years and eventually 250. New York Fashion Week is also in the designer’s sights.
It’s full speed ahead for Kira, who has been featured in four WWD articles and called a “teen tycoon” by Teen Vogue. Her online store opens on May 13, her store on Robertson Blvd opens on May 16, a Beverly Hills outpost on May 20, and three more Los Angeles stores this month alone. No wonder she’ll be moving to L.A. for the summer where she’ll be hanging out on the beach, walking red carpets and having a pink themed party on June 14.
Plastic fantastic! Looks like the well oiled Kira machine is doing all the right things to attract its target market: teens. Kira says she adores Gossip Girl and The Hills (bonus points for her!) and will be tapping Audrina Partridge of The Hills as her brand ambassador. Is a Gossip Girl tie-in in the works?
She looks like younger version of Victoria Beckham, doesn’t she?
I’ll be checking out her pink themed store next weekend. Stay tuned!
May 12th, 2008 at 6:27 am
Sigh, she’s living most girls dream life. Unfair :’(
I’m really curious to see the quality of the clothes in person. When I have some time, I might suck it up and go into the store to inspect the pieces.
May 19th, 2008 at 9:49 pm
I think it’s funny that you can tell when a blogger has never been in a store. Most of the shops have very little pink in them. The pink is more of an accent, the predominant wash is white. And the quality of the clothes is great considering the price points. It puts forever 21, Wet Seal, and H&M to serious shame.