Halston Fall 2009 Video Presentation

February 15th, 2009 Posted in Fashion Week

Fashion Week for Fall 2009 is already in full swing in New York City. I’ve been so busy I can’t even keep up with my email, let alone keep up with what’s going on on NYC right now. So apologies if you’ve seen this already as it is about 3 days late: Halston has launched a video presentation in lieu of a traditional runway show. Watch model Dree Hemingway (daughter of Mariel, great-granddaughter of Ernest) gracefully running barefooted on a wet New York City sidewalk in a diaphanous yellow dress.

Bonnie Takhar, CEO and President of Halston comments, ‘Just as Halston himself is recognized as an original American fashion innovator, the Fall 2009 film sets a similar tone for the brand’s commitment to advancing modern American luxury values’.

The music is a bit boring and the slow motion belies the younger demographic that Halston is supposedly targeting but the star of the video is clearly Dree and the gorgeous yellow dress.

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