ShopDiary

Madewell for Shopbop

As far as fashion collaborations go, it’s usually between fashion designer and retail store (think Target and its gazillions of designer collabs), fashion house/designer and artist (Louis Vuitton/Marc Jacobs and Stephen Sprouse), fashion house/designer and high street brand (Lanvin/Alber Elbaz and Acne Jeans).

Here’s another variation of a fashion collaboration: a hook-up between retail stores. Shopbop, a huge online presence and Madewell, an under the radar brick and mortar sibling of J.Crew have teamed up to produce a limited edition, heritage-inspired denim collection called Madewell for shopbop (of course!).

What’s it like? Picture every favorite piece you’ve worn to shreds over the years and you start to get the idea: think spot-on skinnies and slouchy boyfriends, thigh-grazing minis and tailored jean jackets. Check out the Madewell LookBook for inspiration on how to wear it.

The 7-piece denim collection is available exclusively through shopbop.com and select Madewell boutiques and madewell1937.com.