ShopDiary

Rachel Roy Pop Up Store in SoHo

Rachel Roy plans to launch a pop up store in SoHo for her new Macy’s line Rachel | Rachel Roy. The news of the Sept. 10 opening ran today in WWD, and outlines the exciting details:

* The 1,800-square-foot store will sell the entire Rachel Rachel Roy line
* The opening is timed around the beginning of Fashion Week and Fashion’s Night Out, and will remain open for 10 days, or while supplies last
* Pop sensation, Estelle will be hosting opening night
* Graffiti artist, SEN One will be creating custom pieces for customer purchase
* A graffiti covered ice cream truck parked outside will be handing out free ice cream
* A percentage of all sales will benefit Roy’s favorite charity, New Yorkers for Children

Best of all, Rachel Roy plans to visit the store regularly to give customers the total Rachel Rachel Roy experience: “Having your own store is the only medium through which you get to tell your story to the customer in its complete essence.”

The pop up store will be located at 111 Spring Street in SoHo.