Chanel’s J12 has been a highly sought after and coveted watch this year. And for good reason. Apart from its stylish and modern look and Swiss quartz movement, this watch is innovative for its use of the same scratch proof ceramic that NASA uses for its space applications. So you can be sure your watch will be pristine and scratch free from the day you bought it. It’s available in several styles and colors for men and women. This particular style has a white ceramic link band with a round face and two rows of diamonds on a rotating bezel. Diamonds? Yes! I love it! And for $8650 it’s worth the splurge.
Update: The Technomarine TechnoDiamond Chrono Ceramique is a better “Steal” version of the J12 than the others listed below.

It’s Swiss made. The band has white high-tech ceramic. The bezel has 125 full cut white diamonds with a total of 0.96 carats and is priced at $3350.
If you like the look but not the price, then perhaps this Anatomic Diamond Lady from Invicta will seal the deal.
It’s also Swiss made with a textured translucent ultralight thermopolymer band and 195 diamonds individually mounted in a four prong jeweler’s setting. It’s also got an anti-reflective scratch resistant sapphire crystal. And for $1295, it won’t hurt your wallet was much as the J12.
Now, if you don’t really care about the bells and whistles of these two watches or you need to gift a nice but inexpensive watch, then Toy Watch USA may just fit the bill.
These hip watches are sold at upscale department stores like Neiman Marcus and Bergdorf Goodman minus a huge price tag. Sure, the straps are acrylic, the quartz movement is Miyota, not Swiss, and the markers on this particular style are, sadly, rhinestones. But they are stylish, reliable watches designed in Italy. And for $250, how can you go wrong? By the way, celebs love ‘em too. What a steal!