ShopDiary

Hudson Jeans Fall Ad Campaign Features Jagger Offspring

Hudson Jeans debuted their new fall ad campaign featuring rock progeny Georgia May Jagger – the 17 year old daughter of Jerry Hall and Mick Jagger. The campaign was shot last month in London by famed fashion photographer Mario Sorrenti and styled by Camilla Nickerson.

Jagger’s English and American lineage mirrors Hudson’s brand, which marries British Cool and California Freedom. Among the campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.

Hudson Jeans is starting to look toward expanding its offerings — such as the ripped denim jeans and lace-back jeans Jagger wears in the campaign — and putting more emphasis on its menswear. The denim brand is also is considering the launch of a retail concept. They are sold at stores such as Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Harrods and Selfridges.

[via WWD]

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