Louis Vuitton to Run Ads on TV and in Movie Theaters
Coming soon to a TV or movie theatre near you: the very first Louis Vuitton commercial. The fashion house founded in 1854 as a leather luggage company wants to reinforce its travel heritage and reach out to potential new customers. The commercials were filmed in four cities in China as well as in India, Spain and France and will feature artsy and dreamlike images of people in exotic locales as questions like “What is a journey?” flash on the screen. They will air on February 15 in 15 countries and run in select high end theatres and cable and satellite channels.
Hhmm, will this move even lower the stature of Louis Vuitton as a luxury brand? Not content with dominating the lion’s share of global sales among luxury labels, Louis Vuitton is seeking even more customers, possibly in new markets like China, India and Russia.
[via WWD]





Speaking of Gisele Bundchen, here’s an ad that she shot for Versace’s Spring Summer 2008 ads with photographer Mario Testino. The ad campaign is still slightly raunchy minus the tackiness of Versace’s previous seasons. It’s simple and sexy yet classy. What an oxymoron for Versace which is usually known for tacky! We’re not big Gisele/Versace fans but we give this ad a thumbs up. And look at those mile long legs. Love those shoes too! 
Jennifer Connelly is a beautiful woman and the silhouettes of the dresses seen on the runway for Balenciaga’s Spring 2008 are amazing but we feel that this ad campaign was a major miss. The photos look straight out of an editorial for Instyle Magazine. Boring! They could have chosen a long legged model like Gisele Bundchen, who would have rocked those lace up boots that look ill fitting on Jennifer. Or Daria Werbowy who shot an editorial for British Vogue’s February 2008 issue. Big difference, no?
Burberry throws in a punch of color for its Spring 2008 ads. There’s still the usual neutral shades of grays, blacks, whites and creams but with a jolt of teal and a sprinkling of purple mixed in. The ad projects an energetic if a bit disjointed vibe and is supposed to represent a “new young Brit regime.” Shot by Mario Testino, it features models Agyness Deyn, Lily Donaldson, Coco Sumner (Sting’s daughter), actor Eddie Redmayne and members of the British rock group Blondelle.

















